November 4, 2008

Apparently Advertising Promiscuity Works

Justin Katz

Gee, who'd have thought?

Teenagers who watch a lot of television featuring flirting, necking, discussion of sex and sex scenes are much more likely than their peers to get pregnant or get a partner pregnant, according to the first study to directly link steamy programming to teen pregnancy.

The study, which tracked more than 700 12-to-17-year-olds for three years, found that those who viewed the most sexual content on TV were about twice as likely to be involved in a pregnancy as those who saw the least.

"Watching this kind of sexual content on television is a powerful factor in increasing the likelihood of a teen pregnancy," said lead researcher Anita Chandra. "We found a strong association." The study is being published today in Pediatrics, the journal of the American Academy of Pediatrics.

If They keep us occupied seeking after pure pleasure — and then dealing with its consequences — we'll be more manipulable as a society. Perhaps a topic for future study...