A Foreboding Web Site Name
I have to say that the name of Angus Davis’s new social networking site seems predestined for irony:
Backed by $8.5 million in early-stage funding, Swipely.com is a social networking site that allows consumers to share and rate their everyday purchases. Got a great deal on a pair of jeans? You can post news of the purchase to the site the moment it happens by linking it to your credit card. You can also write a review of what you bought and answer questions from people in your network.
Linking a Facebook-style page to your credit card so that people can see what you’re buying in real time? We’re already well past the point at which too much information becomes too much information. Removing the need to pause and log in to Twitter to announce every purchase seems rife with risks.