Whatever your politics, you simply must be on the lookout for nudges.

Wherever you look to find your bogeymen or whether you support some individual or organization or oppose it, modern society absolutely requires you to keep an eye out for the nudging that Joel Kotkin describes:

Nudging grew out of research into behavioural economics, and was popularised in Cass Sunstein and Richard Thaler’s 2008 book, Nudge. It now has widespread public support and has influenced everything from health warnings for cigarettes to calorie counts for fast food. Yet nudging also has an authoritarian edge, employing techniques and technologies that the Gestapo or NKVD could only dream about to promote the ‘right behaviour’.

Tech firms, both in the US and China, already use messaging nudges to ‘control behaviours’. They use their power to purge their platforms of the wrong messages, as both Facebook and Twitter did when they censored the New York Post’s pre-election story about President Biden’s dissolute son, Hunter.

I’m with Kotkin in thinking the threat is mainly from government and leftist elites, but you can be reasonably certain that anybody who cares about changing opinions in organized ways for good or evil is contemplating studies about brain chemistry and human behavior.  With everything you absorb, be aware.

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