Protesting on Behalf of Vanity
So, from this report, the situation appears to be as follows: A bookstore/cafe serving Yale in New Haven is happy to hire immigrants and makes a point of helping them to learn English — a sure social and economic advantage.
However, when owner Charles Negaro made it company policy that English should be spoken in publicly accessible areas of the establishment, the Ivy League community rushed to illustrate its own vapidity. Ostensibly on behalf of the workers, people are protesting and boycotting the business that employs them.
I say “ostensibly” because the real motivation for such protest is the petulant vanity of people with too much time and too narrow a perspective.