Upon discovering that it’s permissible to sip hard liquor, I’ve been getting into whiskey in the past year.  From that perspective, I find this approach from Heaven Hill distillery simply bizarre:

To celebrate what they view as a just outcome, some whiskey lovers began purchasing bottles of “Rittenhouse Rye.” The brand name is derived not from the recent court case but from Rittenhouse Square in Philadelphia, an open-space park designed by William Penn and named for an early 19th-century papermaker. …

Heaven Hill evidently wasn’t happy about the free advertising, tweeting, “We have been disheartened to learn that some individuals and businesses have been using our Rittenhouse Straight Rye Whiskey brand to celebrate the Kyle Rittenhouse case verdict, despite the profound loss of life from those events.”

Presumably, the company has a better sense of who buys its products than I do, but these declarations about who should buy their products and for what personal purposes used to be limited to self-righteous musicians.  We should return to that state of affairs.